Funding a Kaito or InfoFi campaign: 4 budget lines to separate

The 4 budget lines of an InfoFi campaign

Quick test: Ask who holds the reward pool and who pays participants. If two people say two things, stop and write it down first.

A Kaito or InfoFi campaign cost should make clear which work is included, which rewards are separate, and what the project will receive. The label alone does not define plan: a strategy discussion, a managed campaign, and a campaign with a funded reward pool are different purchases.

Ask for the proposal to separate these cost areas:

• Planning and setup: objective, audience, content direction, participation rules, and campaign calendar.
• Campaign management: coordination, participant communications, moderation requirements, and adjustments during delivery.
• Reward pool: tokens or other incentives allocated to participants, if the campaign includes them. This is not the same as the agency fee.
• Reporting: the agreed record of activity, what you receive, and observations at the end of the work.

For an initial estimate, prepare a short description of the project, the audience you want to reach, the intended campaign window, and the actions you want participants to take. State whether rewards are already allocated or still under discussion. We can then clarify what work is necessary rather than adding unrelated services to the plan. For the service itself, see InfoFi and mindshare campaigns; for background on the format, read how InfoFi and Kaito mindshare campaigns work.

Rewards and format: what moves the total?

Plan and rewards affect different parts of the budget: plan determines the work to deliver, while the reward pool is an incentive budget set by the project. Keeping them separate makes it easier to compare proposals and decide whether the campaign is suitable before committing.

A compact campaign may focus on a defined message, a clear participation window, and a small set of agreed what you receive. A broader campaign may need more content guidance, participant support, review, or reporting. The estimate should explain which of those tasks are included instead of describing the work only as “campaign management.”

Before approving a reward plan, check that it:

• Defines the eligible actions in plain language.
• Explains how submissions will be reviewed and what can disqualify an entry.
• Identifies who funds and distributes rewards, and when participants can expect an update.
• Avoids rewarding repetitive posts or activity that does not help the intended audience understand the project.
• Fits the project’s token, community, and compliance requirements.

Rewards should support useful participation, not substitute for a clear value proposition. If the main need is sustained community activity rather than an InfoFi-specific campaign, compare the plan with community activation campaigns and community management. That comparison can prevent paying for a format that does not match the objective.

Side by side: 2 InfoFi quotes

Compare quotes by what you receive, responsibility, and reward treatment—not by the campaign label. Two proposals that both say “InfoFi campaign” may cover different work, so ask each provider to make the plan visible before you compare totals.

Use this checklist when reviewing a proposal:

• What planning, creative guidance, and campaign operations are included?
• Who prepares the participant instructions and handles questions?
• What does the project team need to supply, approve, or moderate?
• Is the reward pool included in the quoted service fee, or listed separately?
• What evidence will show that the agreed work was delivered?
• What reporting is provided, and which outcomes are observations rather than promised results?

A useful estimate distinguishes fixed agency work from expenses that the project controls, especially incentives. It should also say what happens if the project changes the brief, timing, or reward rules after approval. If a quote bundles campaign delivery with creator activity, compare it with a separate crypto KOL cost breakdown so you can see whether you are paying for distinct what you receive or overlapping work.

At MarketingExtra, we review the requested plan against the campaign objective before preparing an estimate. That review is intended to identify missing inputs and unclear ownership early, so the final proposal is easier for your team to approve and execute.

Your 6-point InfoFi budget checklist

Tick each point before you commit money to a Kaito or InfoFi campaign. The 6 lines below keep fees and rewards apart, so you can always see which part of the budget pays for what and who is responsible for it.

• Write the management fee as its own line.
• Write the reward pool as a second line.
• Check the platform's current rules and terms.
• Name who pays participants and when.
• List what the final report shows.
• Confirm the total in writing.

Terms in one line

InfoFi means campaigns where people earn rewards for useful posts about a project.

Reward pool: the fixed amount set aside to pay participants.

From brief to final report

Common mistake: Mixing the agency fee with the reward pool in one number. Keep 2 numbers so you can see each one.

A well-planned campaign moves from a clear brief to approved participation rules, managed delivery, and a concise summary. The actual calendar is agreed after the plan is reviewed, since approvals, asset readiness, and reward arrangements can affect when a campaign is ready to begin.

A typical working sequence is:

1. Clarify the objective. Share the project context, audience, key message, and intended action. Flag any claims or topics that require internal review.
2. Define the plan. Agree on the campaign format, what you receive, responsibilities, timing, and what is excluded.
3. Approve participation details. Confirm instructions, eligibility language, reward handling, and the project’s review process before anything is announced.
4. Prepare and deliver. Supply approved materials and access in time for the agreed launch; the campaign team coordinates the work described in the proposal.
5. Review delivery. Receive a report against the agreed what you receive, with notes on what was completed and any open follow-up.

To keep the process moving, appoint one decision-maker, provide current project information, and consolidate feedback before approvals. The how we work page explains the broader engagement process. For an estimate, send the brief and any existing reward-plan details to contact; we will review the plan and identify the decisions needed for a proposal.

Checks before you fund a reward pool

Verify that the proposed format is currently available and permitted for your project before setting a launch date or allocating rewards. Platform features, access, review decisions, and policies can change; neither an agency nor a project controls how a platform applies them or whether it will maintain a particular feature or visibility outcome.

The practical safeguard is to make the plan useful even if platform conditions change. Ask your provider to identify which what you receive are under the campaign team’s control, which require platform access or approval, and how the team will communicate a change. Keep reward rules, campaign claims, and any participant-facing materials available for your own review. Do not commit a reward pool until the project has confirmed its funding, distribution method, and internal approval.

If the campaign’s value depends entirely on a placement or feature that has not been confirmed, pause and request an alternative plan. A proposal should promise the agreed work and describe how delivery will be evidenced; it should not present third-party ranking, reach, or platform approval as a purchased certainty.

Which campaign format matches your goal?

Choose the format that matches the outcome you can actually support: informed discussion, community participation, or creator-led explanation each requires different inputs and management. A campaign built around a reward mechanic is not automatically the right choice when the project first needs a sharper message or a more active community.

Use these decision points before asking for a quote:

• You need clearer project awareness: define the audience and message first; decide whether participant content can communicate them accurately.
• You need useful community participation: consider an activation format with transparent tasks and review rules, and compare it with community activation pricing.
• You need specialist explanation or opinion: compare the campaign with creator-led work and make sure each item you receive has a distinct purpose.
• You are still testing the concept: start with a narrower plan and review what the team learned before committing to a larger reward plan.

Send 3 things: your project link, the platform you plan to use and the reward pool you can fund. With those, we split the budget into lines, mark what is missing and confirm the cost in writing before anything starts.

How it works

1. Share the campaign briefDescribe the project, audience, objective, and intended participant action. Include any existing content or reward-plan notes.
2. Confirm plan and ownershipAgree on what you receive, approvals, responsibilities, exclusions, and how the project will assess completed work.
3. Approve campaign and reward rulesReview participant instructions, eligibility, reward handling, and the materials that will be used.
4. Deliver the agreed campaignThe team coordinates the work in the approved plan while the project provides timely decisions and required inputs.
5. Review the delivery recordCompare the completed work with the proposal and capture follow-up questions or next steps.