Kaito and InfoFi campaigns: publish useful content, then read the mindshare report

What InfoFi is, and when Kaito fits

Quick test: Give a creator your brief and ask for a 2-sentence summary of what they will teach. A vague summary means vague posts.

An InfoFi campaign coordinates creators to make project information easier to discover and discuss. Kaito is relevant when your team wants to organize creator activity around mindshare and review campaign visibility through the platform’s leaderboards and metrics.

This service is a fit when you have a product, launch, update, or research story that can be explained with evidence. It is less useful when the only brief is to repeat a slogan: creators need a real point to interpret, demonstrate, or discuss. Before planning, decide what a reader should understand or do after seeing the content.

A practical fit check:

• Is there a specific audience, such as users, developers, or ecosystem partners?
• Can you provide current product details and approved claims?
• Is there a meaningful update, use case, or question creators can address?
• Can your team review drafts and respond to creator questions on schedule?

If community conversations also need day-to-day care, pair the campaign with community management and moderation. For the wider service mix, see community growth and engagement.

How to plan a Kaito creator campaign

A strong Kaito campaign starts with a defined brief, not a target for mentions. Establish the audience, the useful information to communicate, the channels creators will use, and how your team will assess the work. This gives creators room to bring their own perspective while keeping project facts consistent.

Prepare these materials before invitations go out:

• A concise project description and links to primary product information.
• The campaign objective and intended audience, written in plain language.
• Approved claims, terminology, and any topics that require careful handling.
• The preferred content formats and a realistic review contact from your team.
• A clear disclosure approach for paid or otherwise incentivized participation.

Creator selection should reflect subject relevance, audience fit, communication quality, and whether previous work shows care with technical claims. For projects targeting a particular region, include language and local context in the selection criteria rather than treating a market as one audience. Our KOL and creator campaigns can be planned alongside InfoFi activity; for creator coordination, see KOL campaign management.

MarketingExtra reads the brief with you before coordination begins, flags missing inputs, and turns approved material into creator guidance. That early review makes the campaign easier to manage without scripting every creator’s voice.

Keeping content useful, not repetitive

Useful InfoFi content gives each creator a distinct, accurate reason to contribute. The campaign brief should set factual boundaries and shared context, while leaving the explanation, examples, and opinions to the creator. This reduces copy-and-paste coverage and gives readers more than repeated project names.

Build a content map before publishing. Assign different questions to different contributors: one might explain how a feature works, another could examine a use case, while a third addresses a common misconception using approved sources. Keep topics specific enough to prevent overlap, and give creators source links they can inspect themselves.

Use a review checklist that asks:

• Does the post make a clear point for its intended audience?
• Are product claims supported by material the project can verify?
• Is the creator’s contribution distinct from the other planned content?
• Are paid or incentivized relationships disclosed appropriately?
• Does the post invite an informed response rather than empty repetition?

For ongoing conversation beyond creator publishing, connect the plan to X engagement campaigns. If you need a wider explanation of the model and its measurement, read how InfoFi and Kaito mindshare campaigns work.

What the campaign team coordinates

Common mistake: Asking 10 creators for the same post. Give each a different angle on the same project.

The service gives your team a defined campaign plan and a clear view of what was coordinated. The exact plan is agreed before work begins, so you know which preparation, creator communication, review, and reporting tasks are included.

Depending on the approved plan, work can include:

• A kickoff discussion to confirm audience, objective, message, and decision-makers.
• A written campaign brief with key facts, approved sources, content directions, and review expectations.
• Creator research and outreach based on relevance, language, audience, and content fit.
• Coordination of agreed publishing activity and practical follow-up on outstanding inputs.
• A review of submitted content for factual alignment with the materials you supplied.
• A campaign record covering completed placements, public links where available, and observed Kaito metrics.

Your team remains the source of truth for product claims and approvals. We ask you to name one decision-maker, provide current links, and agree how quickly review comments will be returned. That keeps feedback consistent and avoids late changes after creators have prepared their work.

Reporting is designed to help you understand what ran and what can inform the next brief. It distinguishes the work delivered from platform metrics, so your team can review creator activity without treating a leaderboard position as the whole campaign outcome.

Your 6-point Kaito campaign checklist

Tick these 6 points before you brief creators. They keep the content useful and varied, which is what both readers and the platform's metrics tend to reward, rather than a wall of identical posts. If a line is hard to tick, that is useful news: it shows what to settle before any money or time is spent.

• Write 3 angles for creators to cover.
• Provide the facts and links they can use.
• Ask for a summary before each post.
• Set the posting window.
• Agree the report format and day.
• Check the platform's current rules.

Terms in one line

Mindshare: a measure of how much of the conversation a project takes up.

Creator brief (in plain words: a short document that tells a creator what to cover).

Timing and mindshare reporting

The timeline follows the sequence of briefing, creator coordination, content review, publishing, and summary. We confirm the schedule with you after checking the number of creators, the readiness of project materials, and who will approve content; the plan should allow enough time for thoughtful review rather than assume every contributor can publish immediately.

The campaign begins with a kickoff and a check of the assets you provide. Next, the team confirms creator fit and agreed content directions. After creator responses and any needed reviews, publishing is coordinated within the approved window. The final summary records completed activity and the Kaito metrics visible for the campaign period.

To make reporting useful, agree on the questions it should answer in advance. For example: which content themes drew relevant discussion, which creators delivered the agreed work, and what should change in the next brief? Keep the reporting window and source links together so later comparisons have context.

Mindshare metrics can inform a review, but they should sit beside what you receive and audience relevance. If your project is also building a sustained presence on Telegram, consider Telegram community growth as a separate workstream with its own audience and operating plan.

Which Kaito outcomes can you influence?

You control the campaign brief, the accuracy of supplied information, creator selection criteria, review availability, and the work you approve for delivery. These choices make the activity easier to assess and give creators a credible basis for publication.

Kaito controls how its Leaderboards and mindshare metrics are displayed and may change platform rules, review decisions, or the way activity is reflected; MarketingExtra cannot promise a particular rank, score, or period of visibility. We agree and verify the campaign work itself, then report platform observations separately from delivered placements.

Before approval, make sure the plan states which creator coordination and content reviews are included, what evidence will appear in the report, and who signs off on claims. If a platform display changes during the campaign, the report should preserve available links and explain what was observable, without presenting a placement as a guaranteed ranking result.

Send 3 things: your project link, the angles you want covered and the regions you target. With those, we shortlist creators and confirm the cost in writing before any brief goes out.

How it works

1. Share the campaign contextSend the project summary, audience, objective, current source links, and preferred timing. Name the person who can approve claims and content.
2. Confirm the brief and planMarketingExtra reviews your materials with you and agrees creator criteria, content directions, review expectations, what you receive, and reporting.
3. Coordinate creators and publishingWe handle the agreed creator communication and campaign coordination, while your team answers product questions and returns approvals.
4. Review the activityYou receive a record of completed work, available public links, and observed Kaito metrics, with delivered activity kept distinct from platform results.