Cointelegraph article price: why one number does not exist

Why you will not find one price

Quick test: Ask whether the piece is an editorial pitch or a paid placement. The answer changes the price and the rules.

There is no universal Cointelegraph article price because a quote only makes sense alongside the format and what you receive. A short announcement, a sponsored article, and a broader editorial project are not interchangeable purchases, and availability should be confirmed for the specific proposal.

Before comparing quotes, ask what is being offered: a paid placement, editorial consideration, writing support, or a combination. An editorial pitch is not the same item you receive as a paid placement, and payment should never be presented as a way to purchase independent editorial approval. For a view of the wider options, see Cointelegraph publication and the pricing overview.

A useful quote should identify:

• The proposed format and the party responsible for writing.
• Whether editing, revisions, images, or other assets are included.
• The publication and any placement details that have been confirmed.
• The schedule assumptions and any exclusions.

If those points are missing, request clarification before evaluating the total. This makes proposals comparable without assuming that two items labelled “article” cover the same work.

Which 4 formats are you comparing?

Compare the item you receive, not just the word “article.” The relevant format depends on your goal: announcing a verified development, explaining a product, or presenting a founder’s perspective. Ask which formats are currently available for your project before planning around any one of them.

These are questions for planning, not a promise that every route is available. A proposal should say whether the price covers writing, editorial revisions, placement coordination, or only a specific placement. If you are deciding between an article and a crypto press release, compare audience, message depth, and what you receive rather than assuming one is automatically cheaper or more effective.

What pushes the cost up or down

The quote is shaped by the work and placement being proposed. A clear, evidence-backed story with approved assets is easier to plan than an early concept that still needs research, writing, and multiple rounds of review.

When requesting a quote, explain the following:

• Story: What changed, why it matters to the industry, and why readers should care now.
• Evidence: Which claims can be supported with public documentation, product access, or named sources.
• Format: Whether you are asking about a paid article, an editorial pitch, or writing support.
• Assets: Whether approved visuals, links, quotes, and legal language are ready.
• Review needs: Who on your side can approve copy and provide consolidated feedback.

Plan also changes if the request involves substantial research, technical explanation, localization, or extra coordination. Do not assume these items are included: have the proposal list them explicitly. For a focused announcement, a press release may be a better format to compare; for a broader media plan, review PR and media options.

How to tell if two quotes match

Common mistake: Comparing a pitch quote with a placement quote. They are different products, so do not line them up.

A quote is comparable when the format, work, and placement details are written down in similar terms. A low headline figure is not useful if it covers a different item you receive or leaves major production work unpriced.

Use this checklist when reviewing proposals:

• Is the publication and content format stated plainly?
• Does the plan say who writes, edits, and approves the draft?
• Are included revisions and required client materials described?
• Is the placement itself confirmed, or is the proposal only for outreach or editorial consideration?
• Are timing assumptions, payment terms, and cancellation conditions clear?
• Will you receive a record of the completed placement and its published URL, if publication occurs?

At MarketingExtra, the first step is an editorial-fit review: we look at the story angle, supporting evidence, and requested format before discussing a plan. That gives you a practical basis for deciding whether to proceed, refine the pitch, or consider another route. For a broader comparison, see CoinDesk placement information; compare only proposals that describe equivalent work.

What to send before you ask

A concise brief helps the reviewer assess both story fit and the work needed. You do not need polished article copy at the outset, but you should be able to explain the news, substantiate key claims, and identify who can answer follow-up questions.

Prepare a short package with:

• A one-paragraph project description and the specific development you want covered.
• The intended reader and the main point you want them to understand.
• Links to primary sources, product documentation, and relevant public announcements.
• Approved names, titles, quotes, images, and any usage restrictions.
• Your preferred publication window and the person authorized to approve copy.

Keep promotional claims separate from verifiable facts. If a statement concerns performance, adoption, security, or partnerships, include a source that supports it and flag anything that cannot be disclosed. A clean evidence pack reduces avoidable back-and-forth and helps the proposal distinguish writing needs from placement plan. If your story is not yet ready for a media pitch, use the PR and media hub to review related formats before committing.

Your 6-point article quote checklist

Check each quote against these 6 points before you reply. A seller who can answer all six in writing is easier to compare, and easier to trust, than one who cannot.

• Name the format: pitch, paid placement or other.
• List what is included and what is left out.
• Ask who writes the first draft.
• Confirm how many edit rounds you get.
• State the label readers will see on the piece.
• Write down the payment dates.

Terms in one line

Editorial pitch: an offer of a story that the newsroom chooses to publish or not.

Paid placement (in plain words: an article that is bought and labelled as such).

What the publisher decides

A proposal should separate the work an agency can deliver from decisions reserved to the publisher. Our role can include preparing the brief, coordinating the agreed plan, and documenting the outcome; the proposal should name each item rather than implying an editorial result.

The final decision on editorial acceptance, format, editing, publication timing, and continued availability rests with Cointelegraph; no agency can promise acceptance or search visibility. Ask the provider to state exactly which paid placement or production tasks are confirmed, and what happens if the requested format is unavailable.

Send 3 things: your news in 2 sentences, the proof behind it and the date you need it out.

How it works

1. Define the storySummarize the development, its relevance, and the audience you want to reach. Separate verifiable news from promotional messaging.
2. Gather supporting materialCollect source links, approved quotes, visuals, and a contact who can confirm details. Flag any information that cannot be shared publicly.
3. Request a written proposalAsk which format is available and have writing, editing, placement, timing, and exclusions stated separately.
4. Review and approve the planAt MarketingExtra, we review fit and evidence with you, then clarify the proposed what you receive and schedule before any work begins.
5. Verify the completed workCheck the published item or other agreed item you receive against the proposal and keep the placement record with your campaign files.